Creative leadership. Insight. Strategy.
Brand. Design. Meaningful ideas.
Brand Strategist / Creative Director / Collaborator
XYZ was a branding workshop component of Edmonton Design Week. The “Intersect” lecture was collaboration between Edmonton’s Makespace and DIALOG Architecture, with guests from Seattle’s Belle & Wissell.
XYZ at EDMONTON DESIGN WEEK
Confetti Fridays brought the community into Michael Phair Park every Friday of the summer in 2024 to enjoy live music, drag queens, and DJs. The event series was rooted in the celebration of diversity and inclusion and was created as an initiative to bring vibrancy to Edmonton’s downtown. The series was hosted by Michael Phair – Alberta’s first openly gay city councillor and a long-serving 2SLGBTQ+ advocate– in the downtown park named after him.
CONFETTI FRIDAYS Poster Series
Naming, branding and tactics for ATB’s Transformation initiatives. The Alphabeta site and creative content has been recognized with Digital Alberta Ember Awards, ACE Awards and Ad Rodeo Anvils. Internationally, it garnered a Content Marketing (CMA) Award for illustration and was a finalist in the Financial Institution category.
ATB FINANCIAL Transformation
Sometimes a brand finds itself in a venue that allows it to really ‘go big’ with the story it wants to tell. ATB Financial took a broad look at the advertising spaces it leased in three of Alberta’s major airports and realized they could do more than cover blank walls with sales pitches.
ATB FINANCIAL Brand Experience
